Our business charter

Our charter answers a number of fundamental questions about the purpose, goals and direction of topenterprise. It is the starting point for setting out our business objectives and our customer programmes, products and services.

United Kingdom

What business are we in?
What is the driving force behind topenterprise?
What makes us different?

What business are we in?

topenterprise is the UK’s first, completely independent, premium resource on the Internet for people who run the UK’s 4.5 million ‘small’ businesses. We are committed to helping owner-managers to make their businesses more secure, more successful and more rewarding.

topenterprise uses the Internet to deliver interactive services for owners and managers of smaller enterprises, with solutions that are tailored for topenterprise Members and their individual businesses.

What is the driving force behind topenterprise?

The aim of topenterprise is to help owners and managers to overcome the immense challenges of running a small business in the UK.

Smaller enterprises come in all shapes and sizes, with very different motivations and ambitions. Sources of advice and information for their owners and managers are many and varied as well, sometimes difficult to access, with variable outcomes and often expensive too.

We are dedicated to the success of the UK’s smaller enterprises and delivering quality services of real value to our customers, consistently, at a very affordable cost.

What do our customers expect?

topenterprise responds to customers’ needs by

delivering unbiased advice from an experienced team, all qualified in running successful smaller enterprises

providing speedy access to these business resources

- all for the cost of a simple annual subscription.

topenterprise Members benefit from our business expertise:

gaining early warning of business problems ahead and solutions for dealing with them

accessing unbiased advice and proven solutions to the challenges of running a smaller enterprise

making savings in time and money keeping up with constant changes in the business environment.

What are the key factors for the success of topenterprise?

topenterprise is the product of a very talented team with:

special insights into the needs of smaller enterprises

experience in delivering practical answers to business questions and
skills in providing an Internet resource that helps each Member discover what they need to know to develop a more successful enterprise.

What makes us different?

topenterprise is unique because

It is completely independent of government departments and agencies, banks and other large institutions that lay down policies for smaller enterprises

It is committed to providing unbiased, consistent advice and honest, practical solutions

It exploits new ways to provide solutions tailored to the needs of individual businesses of different sizes, in different markets and with varied skills and resources

and there is no ‘hard sell’ to buy other products and services.

In what ways do we want to be seen by others?

We aim to make topenterprise

the most trusted Internet-based resource for owners and managers of smaller enterprises

an inspiration for entrepreneurs, with creative ideas to make their efforts more successful

known by word-of-mouth recommendations for the value it contributes to the achievements of smaller enterprises.

What principles and purpose do we share?

Every member of the topenterprise team is passionate about making a real contribution to the prosperity of the UK’s small business sector.

topenterprise stands for integrity, inspiration and dedication to the survival and development of successful smaller enterprises across the UK.