Avoid clichés (1)

Professional advice for journalists, marketing people and advertising copywriters -

1. Avoid clichés like the plague.

2. Prepositions are not words to end sentences with.

3. And don’t start a sentence with a conjunction.

4. Never use a big word when a diminutive one would suffice.

5. Also, always avoid annoying alliteration.

6. Parenthetical remarks (however relevant) are (usually) unnecessary.

7. Use words correctly, irregardless of how others uses them.

Part two of this series appears on topenterprise More laughs for members and registered guests