What’s in a name?

17 01 2008 United Kingdom

You are running a business. Does the name matter?

Well, some names can work better than others.

As an introduction to our upcoming series on business names and brands, here is quiz for you. No prizes, but it should get you thinking about business names and how important it can be to make the right choice.

Give it a try – See how many trades or services you can match correctly to these businesses.

They are all for real. Which ones work? Which ones don’t? And why?

Quick Quiz

Take these business names:-: Aardvark; Abode; Deliverance; Erinaceous *; French Eye; GS Associates; Hand & Foot; Ibex; Kinetico; Ouch; Rush; The Cod Father; Senator; Zabadoo; Zap

* Erinaceous: meaning like a hedgehog or belonging to the hedgehog family.
(But knowing this probably won’t help much!)

And pick the trade or service for each business:-

Just go with your first impression or move on to the next one.

Developer of lottery applications

Estate agent

Fish-and-chip shop

Hair and beauty salon

Manicure, pedicure and chiropody

Men’s outfitters

Office furniture

Pest and vermin prevention

Prepared meals and home delivery

Property services

Scaffolding

Sewage and refuse disposal

Tattoo parlour

Visas and work permits

Water softeners

You can print this page and try it for yourself. Just write the number alongside the related business name.

For the answers click here

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What’s in a name?

Quick Quiz

Take these business names:-

And pick the trade or service for each business:-