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12 Golden Rules for start-ups
The statistics on new businesses that close down within their first three years do not make happy reading. Unfortunately the advice often given to people who start their own new enterprise is often inadequate.
In a series of 12 golden rules ‘from the trenches’, Mac McInerny points to the critical pressure points for start-ups - all based on known risks of starting a new business, the real facts about start-ups and the pitfalls that many entrepreneurs have encountered in their early days.
The first in this series is 'Fail Cheap, Fail Fast, Fail Safe' - the clever way to start up which gives you an exit route if you need it and enables you to learn the lessons, without risking it all.
You will find it here under Features and offers –
For start-ups - Perhaps the best 'secret' around!
Do you use a trading name?
What are the legal requirements if you do?
As a sole trader, partnership or limited company, you might be carrying on your business under a trading name without being aware of it. And you might not know what the law requires when you do.
The Business Names Act 1985 covers all types of businesses that use a trading name –
- Trading names you can and cannot use
- Your business letters, purchase orders, invoices and receipts
- What information you must display at your premises
It also gives a guide to additional legal requirements affecting the information you give in emails and on your website.
Click here to learn more about The Business Names Act – Uncovered
What’s in a name?
What name have you given to your business?
Or are you in the process of choosing the business name?
- Does the name really matter?
What line of business is Erinaceous in?
What does Rush do?
Or Aardvark!
Try the quiz here - What’s in a name? (article opens in a new window)
And don’t miss -
Small businesses don’t have brands . . . do they?
What is a brand? And what has it got to do with running a small business anyway?
Members of topenterprise can read about ways that people recognise a brand – and nine important reasons why a small business needs one:
Small businesses don’t have brands . . . do they? (for topenterprise members)
Direct marketing - Keeping within the law
Who can you email with a special offer? When is it OK to phone a prospective customer? How does the Data Protection Act affect you?
topenterprise has brought together this unique quick-reference guide, covering direct mail, email marketing, telesales and other types of direct communications.
Read more about these regulations in the Knowledge Centre (for topenterprise members)
What do you actually get as a member of topenterprise?
To give an appreciation of more than 150 business guides and special features you will enjoy as a member of topenterprise, we have chosen some extracts from our top-quality series about pricing products and services.
You will find an outline here on the Noticeboard - Position your pricing for profits
Get the full benefits of topenterprise membership today
Membership is genuinely affordable - and great value too
Click here to check out the annual subscription and benefits of joining
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