Small businesses don’t have brands . . . do they?
United Kingdom
What is a brand?
And what has it got to do with running a small business anyway?
A brand is not just a business name and a logo. It is about how people recognise and perceive your business.
Your brand lets people know why they should buy from you.
If you are in business, then you have a brand - whether you intended it or not. So it is really essential to exploit it as a marketing tool and develop positive perceptions and responses.
This new article for members of topenterprise shows the way your brand works to make your business more profitable and it gives lots of examples.
For instance, having an effective brand can have an important impact on retaining your customers.
One report suggests that, over five years, most businesses lose half their customers. These all have to be replaced just to stand still, so a brand that helps to increase customer loyalty is vital for the success of your business.
Members of topenterprise can read about
- Ways that people recognise a brand
- and nine important reasons why a small business needs one.
- How a brand communicates to customers
- A straightforward way to position your brand for better profits
- What key messages you want your brand to convey
- Mistakes made by big brands and how to avoid them.
More than 140 top-quality business articles, guides, mini case-studies . . . and more . . . specially for members of topenterprise.
Membership is genuinely affordable - and great value too
Click here to check out the annual subscription and benefits of joining
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